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La concejalía de Comercio y la Asociación de Comerciantes y Empresarios de l’Alfàs (Coempa) han organizado un curso de redes sociales para emprendedores y pymes que se desarrollará los próximos días 20 y 21 de noviembre, de 20:00 a 22:00 horas, en la sede de Coempa, ubicada en la calle Príncipes de España.

 

Hoy en día, las redes sociales se han convertido en una tendencia a la hora de las relaciones personales, pero también en una herramienta de trabajo indispensable para las empresas. Un mensaje en Facebook permite al empresario lanzar, de manera rápida, eficaz y económica, un mensaje que generará un impacto inmediato en un nicho de potenciales clientes.

Así lo han destacado esta mañana el presidente de Coempa, Silvio Monroy, y la concejala de Comercio del Ayuntamiento de l’Alfàs, Dolores Albero, durante la presentación del curso junto al experto en comunicación Miguel Ángel Fernández y el consultor de Marketing Digital, Sergio Magán.

En este curso se aprenderán las claves para comunicar correctamente a través de las redes sociales. “Permiten fortalecer la relación de las pymes con los clientes de una forma atractiva y sin duda se trata una herramienta de promoción imprescindible para empresas y emprendedores”, ha destacado Sergio Magán, encargado de impartir la formación.

La primera sesión consistirá en el diseño de la estrategia de comunicación online, con herramientas que ayuden a mejorar la presencia del negocio en Internet, y el segundo día se aprenderá a gestionar de forma correcta las redes sociales, centrándose en Facebook e Instagram.

Las personas que estén interesadas pueden formalizar su inscripción a través de la dirección de correo electrónico coempalfaz@gmail.com y en el número de teléfono 633466366. El curso es gratuito y se desarrollará los días 20 y 21 de noviembre, de 20:00 a 22:00 horas, en la sede de Coempa.

Sergio Magán es consultor de Marketing Digital, además de experto en Instagram e Instagram Ads.
 Actualmente combina su actividad profesional como creador de estrategias de destinos turísticos y empresas en Instagram con la formación en diferentes instituciones públicas, escuelas de negocios y universidades.

Desde la concejalía de Comercio se felicita a Coempa por este curso de formación que ofrece al empresariado las herramientas necesarias para reforzar su imagen de marca a través de las nuevas tecnologías, algo que resulta imprescindible en la sociedad actual, en que más del 80% de la población española afirma hacer uso de las redes sociales.

La Asociación de Comerciantes y Empresarios de l’Alfàs representa a más de 130 negocios del municipio. Desde 2008, año de su fundación, Coempa se encarga de defender los intereses del colectivo comercial y empresarial de l’Alfàs del Pi. La asociación desarrolla a lo largo del año diferentes actividades, entre las que destacan las de carácter formativo, dirigidas a mejorar la calidad y competitividad del tejido empresarial local.


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